Free Webinar: The 5 Minute DynaROM sEMG Interpretation, Simple yet Effective!

Frustrated with Interpreting DynaROM sEMG?
Learn The New 5 Minute DynaROM sEMG
Interpretation Attorneys Love!

MyoVision’s Free Interpretation Webinar:
Thursday, June 6, 2013
12:00 PM Pacific Time and 5:00 PM Pacific Time

After Winning Another Major Jury Award with MyoVision DynaROM sEMG,
A New Simplified Interpretation Process Has Emerged 
Login, and You Will Learn:
  • New Tools Which Make Interpretation Take Less Than Five Minutes per Exam.
  • Receive Free PowerPoint Templates which Simplify Your Presentation to Judges and Juries.
  • Simplified Templates Which Make Reporting to Attorneys a Snap.
  • Access to a Password Protected “Attorney Presentation Video” Which Trains Attorneys on the Value of DynaROM sEMG in Under 10 Minutes.
  • Question and Answer Period with the worlds leading Expert on Interpretation of DynaROM sEMG.
While this class focuses on advanced interpretation, feel free to get any kind of help you would like -directly from the inventor! You will have the opportunity to ask David Marcarian your interpretation questions and have him evaluate your interpretation skills.

Register Today! Click Link Below For the Time You Prefer. ThisWebinar Has Limited Space!

Thursday, June 6th, 12:00 PM Pacific Time (3:00 PM Eastern Time), Click Link Below:
https://www3.gotomeeting.com/register/966725086

Thursday, June 6th, 5:00 PM Pacific Time (8:00 PM Eastern Time), Click Link Below:
https://www3.gotomeeting.com/register/659188702

Important:  If attending via computer instead of phone, make certain to utilize a headset for reduced feedback,and high quality sound.  Purchase a low-cost “Skype” certified Headset as recommended atwww.gotomeeting.com

Questions? Call 206-357-6503 or e-mail admin@myovision.com!
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Cover Your Assets

Written by Nancy Miggins, DC and David Marcarian, MA

The current healthcare ecosystem mandates efficiency and objectivism.  The requirements to document, bill third party payors and actually get paid are becoming increasingly more rigorous and laborious.  It is no longer enough to properly document and code what you do in your examination and treatment of a patient, it is essential that you can prove medical necessity and substantiate your clinical decisions with objective data.

Chiropractors believe they are immune and can fly under the radar of insurance audits and fraud investigations.  Unfortunately, you can’t avoid the radar.  Insurance companies have been establishing utilization profiles for years and they know your every move.

Emphasis and focus should be placed on strict compliance, meeting normative standards and employing proper testing and technology to generate objective, clinically relevant data.  Even well-intentioned outliers get audited.

Today’s successful Chiropractors are empowered with real data, not dogma, and are embracing evidence-based practice. Evidence-based practice incorporates objective data; data that is factual, unbiased, and unchanged by personal feelings or interpretations, to help determine the best course of treatment.

Unlike previous paradigms which relied heavily upon patients’ blind faith in their doctor, evidence-based practice seamlessly blends the doctor’s clinical expertise with research proven diagnostic technology.  Evidence provides peace of mind for the patient and the third party payor.

Objective data bolsters your clinical opinion and provides a means to monitor patient progress and effectiveness of treatment.  Adjustments to the patient’s program of care can be made efficiently, resulting in improved outcomes and more cost-effective treatment.

Technology is the answer to cover your assets.  One size does not fit all, however, so it is important to use the right tool for the job.

Static sEMG provides information about muscle firing while in the neutral posture. Taking only a minute or two to perform, this is the ideal  quick screening tool.  It shows the effect of subluxation on the muscles of the spine, along with postural influence, short leg, and head forward position.  At minimum, Static sEMG is a form of electronic palpation yet unlike palpation, has great inter-examiner reliability. It displays an easy to interpret graphic to enhance patient awareness and education.

New University research has validated Standing Static sEMG studies as clinically valuable.1  Even more important, the Veterans Administration established the Static sEMG as capable of accurately tracking patient progress.2

Dynamic sEMG  uses EKG electrodes attached to the skin, measuring  muscle response continuously as the patient moves.  This technology  boasts over 7500 research papers published to date.  It’s ability to determine presence or absence of soft tissue injury was established in a major Superior Court decision in the State of Florida.3   The AMA has recently provided a specific CPT code for billing.

Dynamic sEMG has recently evolved into a more effective and efficient technology known as DynaROM sEMG,  in part due to a meta-analytic review from The University of Michigan. Researchers found the clinical value of Range of Motion was significantly enhanced by incorporating Dynamic sEMG.  By measuring and graphing ROM and Dynamic sEMG simultaneously, one can see if muscle guarding and bracing accompanies limited range of motion.  If it does not, the patient is most likely magnifying symptoms.

Dynamic sEMG coupled with simultaneous computerized ROM is the only truly objective testing available to Chiropractors for determining the presence or absence of soft tissue injury.1,4

Brandon Casey, partner at Casey Law Offices, states “Attorneys like evidence, and by that I mean actual evidence-based treatment, not opinion.”  He goes on to say “sEMG studies are the best proof of soft tissue injuries.  In this day and age of skepticism, they are essential in a litigation case.”

With the latest in evidence-based technology, the process of providing insurers and attorneys with objective, physiologic data is simple and quick, requiring only a small time investment by the practitioner or trained assistant. Objective data leads to an objective Doctor, creating clinical competence.  The doctor who embraces and integrates such technology will sleep better, knowing the burden of proof lies in the insurer’s hands in an audit, as data wins over opinion 99% of the time.


References

1. A Meta-Analytic Review of Surface Electromyography Among Persons With Low Back Pain and Normal, Healthy Controls. Geisser, Ranavaya, Haig, Roth, Zucker, Ambroz and Caruso published in the Journal of Pain, November 2005 p 711-726.

2. VAS Score Correlates with Static Surface EMG Signal Intensity in Chronic Spine Pain.  Ambroz, Alex MD,VA Medical Center, Martinsburg, WV Ambroz, Clara MD, MPH, Disability Evaluation Services, Martinsburg,WV Zucker, Robert  MD, MPH,VA Medical Center, Martinsburg, WV Benjamin, Eugene MD,VA Medical Center, Martinsburg, WV Caruso, Marianne RN,VA Medical Center, Martinsburg, WV.  PAIN MEDICINE Volume 6, Number 2, 2005 p 28-29.

3. Richard W. Merritt vs.  Florida Dept. of Health et al  (Case No. 04-1149RX)

4. Gerhardt, John. “Utilizing sEMG in the medical-legal arena to prove presence or absence of soft tissue injury”, White paper: 2011.


Precision Biometrics, Inc.
Info@myovision.com
www.myovision.com
800-969-6961

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Turn Patient’s Smartphones into Genius Phones with Spinal Specific Marketing

Written by David Marcarian, MA and Dr. Nancy Miggins

As the original Chiropractic “Technogeek”, I feel obligated to make the lives of Chiropractors easier and more productive through the use of technology. One age-old issue screaming out for a technological solution has piqued my interest. It is well known that patients retain only 5-20% of what the doctor communicates; even less at a screening. Without being able to reinforce the message we convey, and do so quickly and effectively we lose our patients’ attention. Traditional solutions have relied upon everything from general pamphlets and videos espousing the value of Chiropractic, to expensive celebrity endorsements. We have struggled for decades attempting to “sell the invisible” and still only appeal to 8% of the population.

The emergence of Static sEMG in the early 90’s attempted to provide a user-friendly technology that produced patient-friendly graphics, but was limited by technological and reliability issues. This technology not only forged the way for evidence-based practice, providing objective data that Chiropractors need and patients want, but also provided an effective tool for internal marketing and spinal screenings, a mainstay for generating new patients. Yet the problem still persists.

What does a NASA researcher do? Seek out data, and observe. So that is what I did. Instead of interviewing doctors, I spent four months interviewing patients.

In the process of interviewing patients, an issue with significantly greater impact on the profession was exposed: Those in pain easily garnered the support of friends and family members in choosing Chiropractic as the treatment of choice. Those not in pain seeking Chiropractic care for general health and wellness, clearly expressed one common challenge: Each and every one admitted they found it extremely difficult to justify their Chiropractic visits to family and friends.

More important than this was the emotional response I received from patients who had taken home their Static sEMG test as it validated their complaints to cynical family members. One patient actually cried saying “My husband didn’t believe me until I showed him my print out”. You go to the doctor when you’re sick. You see the Chiropractor in pain. Why would you possibly go if not in pain?

We’ve been attempting to implement the dental model of “preventive care” for years with little success. But to a Technogeek, this is just another fun problem to solve.

In reviewing the literature on patient communication, I found some clear trends (1, 2, 3, 4).

  1. If you don’t reinforce the message immediately, you can assume your patient will forget your advice making the interaction unproductive at best.
  2. A follow up call or some form of personal communication immediately after each visit is ideal, as a reminder may help reinforce the importance of their visit.
  3. Any report of findings provided the patient via “internet patient portals” or email is significantly more effective as the patient not only can review it at their leisure, but can show family members and friends their results. In addition, it does not get lost as does paper.
  4. Visual data is significantly more effective. The more objective and personalized the data, the more effect it has on the patient and their family and friends.
  5. Making the communication “Smartphone Friendly” is crucial, as the proliferation of Smartphones requires that your communications be easily readable on them. Many use iPads and Smartphones more than computers for “skimming” their electronic communications.

My girlfriend’s trip to the auto mechanic, lead to the solution. She kept complaining of engine roughness. I didn’t notice it and to be honest thought she was a bit paranoid. Instead of the mechanic listening, touching, feeling and expressing an opinion, they plugged her car into a computer. On the screen was a visual image showing her “mass airflow sensor” was defective, They even faxed the results from the computer directly to me knowing that I would need to be convinced also. I know she got great pleasure in using this data to show me how much more right she was then I. I’m happy that makes her happy.

In the days prior to objective data, we would pleasantly say “thank you”, and go off to get several opinions potentially putting off fixing the problem for months or even years! Sound familiar?

We in the Chiropractic Profession share the mechanics dilemma, and may learn a lesson from their approach. We live in a data driven society. Show them why with “instant” indisputable, objective data and we overcome not only their objections and reinforce the need for care, but overcome family members objections. In a data driven world, objective data rules, and those with it have the power to convince. Whether it be mass airflow sensors or wellness care. The key is finding a way to transmit this data in an electronic, instantaneous form which is visual in nature for maximum effectiveness.

I realized that it would be most intelligent to meet the patient where they lived… on their smartphone! Nielsen reports that more than 50% of mobile consumers are using smartphones. According to Nielsen’s monthly analysis of cell phone bills for 65,000+ lines, smartphone owners – especially those with iPhones and Android devices — are consuming more data than ever before on a per-user basis. This is an enormous captive audience waiting to be engaged.

It was crucial that this process maximized the use of technology to remove the need for human interaction and labor. Unnecessary labor is proof of a poorly designed system. This tool had to be fast, allow for instant communication, and provide indisputable, objective data which could be easily presented to skeptical family members and friends. Due to the fact everyone has smartphones, it has to be easily viewable on the tiny screen. Allowing the texting of the image via SMS would improve its effectiveness.

With major technological improvements that have tripled the speed of muscle tension measurements, the tool of choice for this objective data would be Static sEMG. Although Thermography was considered, it is too finicky due to sensitivity to environmental heat and cold, making screenings difficult. Additionally, patients can’t feel temperature differences between left and right sides of their spines, making the results less “believable”. Modern, Wireless Static sEMG can be performed in virtually any environment. More importantly, everyone knows the ache of muscle tension, making instant credibility the doctor’s reward when the graphed results reflect what the patient feels. New University research has validated Standing Static sEMG studies as clinically valuable (6). Even more important, a major study by the Veterans Administration established the Static sEMG as capable of accurately tracking patient progress (7, 8).

Impersonal is ineffective. If the patient’s personal Static sEMG results, graphical in nature could be instantly transferred to the patient’s smartphone, that crucial communication between doctor and patient would be reinforced within seconds. Unlike a generic pamphlet on the value of Chiropractic, the patient needing to prove the necessity for care can instantly forward from their smartphone the test results to skeptical family members. Another requirement is for the graphical image to act as an “E-Business Card”, presenting both specific information on the doctor’s office, and an easily customized special offer. The impact on those who’ve received the forwarded, visually appealing graphic would provide powerful advertising for the clinic.

So I built this thing, filed patents and tested it. And guess what else happened. In Beta Testing all of the above conditions were met, and more. The big surprise was how many patients posted this graphic image on Facebook, and did so while still in the doctor’s office! Imagine the impact of your office information marketed by your patients at no cost to you? With the average person having 120 Facebook friends (5, 9), the value in terms of marketing alone is quite significant.

The tool proved invaluable at screenings where not only did the patient walk away with an instant personalized message, but also knew exactly how to reach you to take advantage of the special offer embedded in the graphic. Even better, the doctor stored the prospective patient’s email address for instant follow-up and future email marketing.

The term “Viral Growth” is an understatement when it comes to the impact of these visual images flying around the internet. The biggest surprise of all is that each and every patient tested said, and without exception (after saying “Cool”, that is): “Now I can show my _______ why I need my Chiropractor.” It is unknown if this can get us beyond that 8% of the population we’re seeking. Considering the massive proliferation of Smartphones, it at least takes advantage of a new form of high-tech, low cost marketing with potentially powerful consequences.

Technology can be your best friend or worst enemy. By finding the best product and support for your needs, you will have a great partner in building your practice. Follow the simple guidelines above, and you will enjoy all, the advantages of technology without the stress.

REFERENCES:

1. Thom DH. Training physicians to increase patient trust. J Eval Clin Pract. 2000 Aug;6(3):245-53.

2. Betancourt JR. Cultural competence—marginal or mainstream movement? N Engl J Med. 2004;351(10):953-5.

3. Osborne H. In Other Words…Actions Can Speak as Clearly as Words. Boston Globe’s On Call Magazine. Jan/Feb 2006. www.healthliteracy.com/article.asp?PageID=3763 (accessed Mar 3, 2006).

4. Osborne H. In Other Words…Teaching with Pictures. Boston Globe’s On Call Magazine. Nov 1999. www.healthliteracy.com/ article.asp?PageID=3822 (accessed Mar 3, 2006).

5. Dunbar, R.I.M. (June 1992). “Neocortex size as a constraint on group size in primates”. Journal of Human Evolution 22 (6): 469–493. doi:10.1016/0047-2484(92)90081-J

6. A Meta-Analytic Review of Surface Electromyography Among Persons With Low Back Pain and Normal, Healthy Controls. Geisser, Ranavaya, Haig, Roth, Zucker, Ambroz and Caruso published in the Journal of Pain, November 2005 p 711-726.

7. VAS Score Correlates with Static Surface EMG Signal Intensity in Chronic Spine Pain. Ambroz, Alex MD,VA Medical Center, Martinsburg, WV Ambroz, Clara MD, MPH, Disability Evaluation Services, Martinsburg,WV Zucker, Robert MD, MPH,VA Medical Center, Martinsburg, WV Benjamin, Eugene MD,VA Medical Center, Martinsburg, WV

8. Caruso, Marianne RN,VA Medical Center, Martinsburg, WV. PAIN MEDICINE Volume 6, Number 2, 2005 p 28-29.

9. Marlow, Cameron: “Maintained relationships on Facebook” 2009, March 9, www.facebook.com

 

Precision Biometrics, Inc.
Info@myovision.com
www.myovision.com
800-969-6961

Posted in Doctor's Corner, Expert Advice, Marketing, MyoVision, MyoVision Best Practice Guide | Tagged , , , , , , , , | Leave a comment

Objectify Your Bottom Line

Many Chiropractors find their way into the profession because they have had a positive, life-changing experience with Chiropractic. It is a profession where miracles, great and small, happen on a daily basis. Few Chiropractors, however, take the time to identify, plan and build their niche practice and instead accept what comes their way.

Most Chiropractors have dabbled with accident recovery, but only a small fraction of the Chiropractic profession has chosen to become experts in the personal injury arena. Personal Injury practices flourish regardless of the economy. In 2011 alone, an estimated 2.22 million people were injured in motor vehicle traffic crashes.1 This astounding number does not include those people who do not report injuries at the time of filing an accident report. Those who reported a traffic accident experienced an 84% increase in the likelihood of new onset chronic widespread pain.2

Furthermore, according to the Bureau of Labor Statistics (BLS), more than one million workers suffer back injuries each year, and back injuries account for one of every five workplace injuries or illnesses. In addition BLS states that one-fourth of all compensation indemnity claims involve back injuries, costing industry billions of dollars on top of the pain and suffering borne by employees.

Personal Injury provides Chiropractic with an abundance of injured patients in need of treatment and guidance. The complexity and diversity of injuries sustained as a result of a motor vehicle or work-related accident can be intimidating to the victim. While these types of accidents are a common occurrence, few people understand the importance of seeking qualified expertise in both the medical and legal aspects of the case. Getting proper care from a qualified professional in a timely manner and, as important, following through with that care to full recovery is essential.

With the latest in evidence-based technology, the process of providing insurers and attorneys with objective, physiologic data is simple and quick, requiring only a small time investment by the practitioner or trained assistant. Dynamic sEMG coupled with simultaneous computerized ROM is the only truly objective testing available to Chiropractors for determining the presence or absence of soft tissue injury.3,4 Objective data leads to an objective Doctor, creating clinical competence.

There are no shortcuts to success in the personal injury industry. The skills developed by mastering this evidence-based, patient-centered field create a solid foundation for a sustainable, financially lucrative practice.

It takes more than clinical competence to thrive in the personal injury industry. As a Chiropractor, you can’t just rely on injured patients to find you. You need to validate and align yourself with attorneys who also specialize in personal injury and who can partner with you to achieve the best results for your patients.

In the past this endeavor has been daunting, however, when armed with indisputable objective data that will solidify an injury claim, attorneys will seek to work with you. Previously, attorneys had reservations about working with DCs, as most cases come down to credibility of a DC’s vs. MD’s opinion. Objective data levels the playing field, as data trumps opinion 99% of the time. Brandon Casey, partner at Casey Law Offices, states “Attorneys like evidence, and by that I mean actual evidence-based treatment, not opinion.” He goes on to say “sEMG studies are the best proof of soft tissue injuries. In this day and age of skepticism, they are essential in a litigation case.”

The rules of personal injury case management may be simple, but they are not necessarily easy. There is a definite process to follow to maximize your reimbursement potential. These simple guidelines will help streamline the legal process, leading to prompt and consistent payment for your Dynamic sEMG testing.

Adhere To Testing Protocol: It is essential to learn proper testing technique, as good data is crucial to your success. Proper technique insures accurate data. Without this your credibly may be in jeopardy, and your clinical conclusions open for dispute.

Practice makes perfect and mastering proper test protocol requires actually performing tests. Testing theory will not provide you with the skills required to flourish in this industry.

Clinical Interpretation: Unfortunately, accurate data is not enough to win cases and get paid. You must make clinical sense of the data, presenting it in a clear, concise manner. Receiving a bill without the required report is a red flag for insurers. Not only does it lead to claim denial, but possible disciplinary action.

It is imperative that you get proper training regarding accurate and thorough
interpretation of the test findings. Relaying these findings, combined with the
test graphics and your clinical recommendations is mandatory if you wish to
gain professional respect and receive consistent payment for your services.

Prepare For Deposition: There is nothing worse than having solid data, and not being able to defend your work. Both patient and attorney are relying upon you as the Expert Witness. Take this responsibility and obligation seriously, and garner the respect you deserve as a doctor. Ultimately your income will abound.

Doing your research and educating yourself on the pertinent sEMG studies is a
key component to deposition mastery. Take the time to learn from each attorney
encounter to bolster your confidence and become the Expert Witness that you
are.

Follow Up: It is imperative that proper follow-up and follow through is made with insurance carriers and attorneys. Most payment delays or denials occur from incomplete information or lack of documentation. Initially it might require diligence and tenacity, however as you persevere the process becomes streamlined.

Be proactive and utilize the power of FEDEX and Certified Mail. Insurers will claim they did not receive bills and reports, a common first attempt at denial. Insurers “learn” quickly who perseveres and who does not. Those who persevere get paid.

Retesting: Initial testing should be performed 4-6 weeks after a motor vehicle accident or workplace injury. The test and interpretation with written report must be included in insurance and attorney billing. Do not take this lightly. An important part of being paid for this service depends on the presentation and interpretation of the data.

Dr. Gregg Friedman, Chiropractor and personal injury expert, recommends performing Dynamic Surface EMG with simultaneous computerized ROM testing every 30 days of care to document progress and establish necessity for continued treatment. The additional test and written report, including a comparison of results should be included in the billing.

The key here is to practice, practice, practice. The more you do , the more confidence you will develop. And, as is true with any competent case management, refer out if necessary. A second opinion from a medical doctor or specialist helps to build your case, and your reputation. Working with a network of diversified practitioners solidifies results and strengthens the claim.

Attorneys want to see consistency in your testing and interpretations, case management, and ability to discriminate between those truly injured and symptom magnifiers. Objective data is the key element in being able to defend your diagnosis and justify your treatment recommendations.

Being a victim of an auto accident or workplace injury is both inconvenient and intimidating. Navigating the medical and legal aspects can be daunting. Dr. Allen Fraley, Chiropractor and personal injury expert, strongly urges other Chiropractors that are interested in becoming personal injury experts to acquire the proper technology, seek education to master the unique aspects of a personal injury practice, and gain confidence and expertise in the interpretation of sEMG. This mastery and confidence will be conveyed with patients, attorneys and judges. When combined with undisputable, objective sEMG data, you can’t lose.

References

1. National Highway Traffic Safety Administration. “2011 motor vehicle crashes: Overview” NHTSA’s National Center for Statistics and Analysis, 9313-120612-v3, December 2012

2. Jones GT, et al. “Road traffic accidents, but not other physically traumatic events, predict the onset of chronic widespread pain: Results from the EpiFunD Study” Arthritis Care and Research 2011.

3. Geisser M E, Ranavaya M, Haig A J, Roth R S, Zucker R, Ambroz C, Caruso M. A meta-analytic review of surface electromyography among persons with low back pain and normal, healthy controls. Journal of Pain 2005; 6(11): 711-726.

4. Gerhardt, John. “Utilizing sEMG in the medical-legal arena to prove presence or absence of soft tissue injury”, White paper: 2011.

 

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Get Grounded

The following is a “technology alert” provided by David Marcarian, creator of E-Scan and the Myovision 3G Wirefree System.

I have noticed a new trend in the world of technology. Many new televisions are being manufactured with a 2-prong power cord, rather than the standard, grounded 3-prong cord. This poses a potential issue for MyoVision users if they are displaying tests results on a flat screen TV.

If one goes into a hospital setting, you will see that all electronic devices are grounded. There are two reasons for this: safety and reduction in electrical interference.

A grounded device insures that if there is some type of damage to the equipment, electrical current will pass through the ground instead of passing through the patient. This is especially helpful in a hospital setting where many testing and monitoring devices require power and come in direct contact with the patient’s skin.

The MyoVision 3G Wireless system is significantly safer than any equipment used in a hospital setting due to the fact that it is battery powered. This isolates the patient from any AC power source, thus eliminating the issue all together.

The second reason for utilizing an AC power cord with a ground on pieces of equipment like the display device has to do with electrical interference affecting the Surface EMG data. Without grounding the TV or other display device or computer, the internal electronics have a tendency to generate a tremendous amount of electromagnetic radiation, or electrical “noise”. This electrical noise can affect your sEMG readings, causing higher and unstable readings.

The best way to find an appropriate display TV is to physically go to a store like Best Buy and look at the options. Confirm that the model has a 3-prong plug. Many of the newer models (in the US) are coming with a 2-prong plug. In Europe grounding is required, so it is unlikely to find an issue with TV’s in Europe, but everywhere else, grounding is not required.

Some believe that a simple adapter can be used to convert a 2-prong power plug into a 3-prong plug. This is completely false. If you don’t have a 3-prong connection at the TV or display device, the (typically) orange 3 to 2 prong adapters cannot add a third prong to a 2-prong plug. These adapters are specifically designed to allow newer 3-prong devices work with older 2-prong wall outlets.

Another solution is to purchase a “computer monitor” instead of a TV. Most all Computer Monitors regardless of size use grounded AC adapters.

Although it is not recommended, if in a pinch, and you need to use a TV with a 2-prong plug, just make sure to keep the measurement probes (the ScanVision probes) a good distance from the screen. The effect of electrical noise drops off inversely proportional to the distance from the source of noise. So, keeping at least a 6-8 foot distance from the screen at all times should give you better results. This will not remove the problem completely, but will reduce the impact on your readings.

Technology ……

-David

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MyoVision’s Team Elite Personal Injury Seminar (Seattle, WA)

You are invited to attend:

MyoVision’s Team Elite Personal Injury Seminar in Seattle, WA on Saturday, March 9, 2013 from 9:00 AM to 6:00 PM @ Hyatt Place Seattle/Downtown.

This class focuses on hands-on training and reviews relevant research articles. Develop or refresh your sEMG and range-of-motion-testing skills with the 3G WireFree system. We will prepare you for presenting information to personal injury attorneys, insurers, and patients. Learn to maximize the usefulness of your instrumentation through a better understanding of the results. You will have the opportunity to ask the inventor, David Marcarian, your basic interpretation questions and have him evaluate your scanning skills. This is a great class to get your Chiropractic Assistant certified to use the sEMG equipment in your office. Be one of the first to see our new patent-pending E-Scan software upgrade! With E-Scan, each Static Scan performed in your office or at a screening is emailed from your MyoVision computer directly to the patient’s Smartphone, iPad and Email address by clicking “Send”. By adding E-Scan’s smartphone & e-mail communication technology, your practice is marketed virally 24/7, while you sleep. After the class, participants will be mailed a certificate verifying 8 hours of sEMG training. The class will be held at the Hyatt Place Seattle/Downtown and costs $99 for all attendees except those with 3G systems. 3G Clients may sign up by selecting other payment options and choose “pay at the door” and will not be charged. Tickets will be sold the day of for $120.

Interested in attending Team Elite on March 9, 2013? Click here!

CE credit is only available for WA and OR residents.

Questions? Call (206) 357-6503 or e-mail admin@myovision.com.

 

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Share The Love

Doctors, have you ever thought of buying roses for your patients on Valentine’s Day?  I started out buying roses for my female patients when I practiced in Hawaii over 20 years ago.  It felt great to see how appreciative the women were to receive a rose (even from a female doctor) and how many hugs I received for being so thoughtful.  What was even more amazing is how many male patients expressed bitterness at being left out.

In the years that followed I bought enough roses for ALL male and female patients who received adjustments on Valentine’s Day.  I think the men liked the idea that they could bring a rose home for their wife or girlfriend having forgot to plan anything special!  Interestingly enough, I had consistently few to no cancellations for that day throughout the years.  Not to mention all the referrals I got from the florist who would tell everyone about me because I thought to give thanks by giving roses.

Patients want to know that you appreciate their business.  Giving a rose on Valentine’s Day is a simple, yet significant gesture to express your appreciation.

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Digital Domination

Businesses across the board are changing their marketing strategies to focus on utilizing technology and social media platforms. The apparent benefit is that they can read the minds of their customers and study the specifics of consumer behavior, this leads them to provide high-class products and customer services.  In essence, with the help of advanced social media tools, it has become easier to access data and make better, smarter decisions. Business optimizations can be made more quickly and accurately.

Traditional marketing concepts have been completely outshined by these more advanced and effective channels of marketing. The business card is dying, as are other print materials used for self promotion. If someone wants to know who you are or locate your phone number or your address, they will Google you. In addition, direct mail is being used less and less. The associated cost is higher, the return on investment is lower, and it is difficult to track the results accurately.

From Facebook to Twitter, social media platforms have truly transformed the landscape of marketing. Innovations in technology are driving powerful changes in the way individuals engage in health care delivery.1  These marketing mediums, combined with industry innovations, provide the Chiropractor with the ultimate power of engaging patients, which deliberately involves them in their health recovery process and builds a stronger, long-lasting relationship with the Doctor.

Social media has placed the patient at the center of the Chiropractor’s business objectives. This has enabled Chiropractors to cater to the needs of their patients rather than trying to mold patients to fit the practice.

A patient-centered care environment inspires causal motivation that results in patients that WANT to comply with treatment programs and be the best they can be. People will work their hardest for something or someone they believe in.  Patients who are causally motivated tend to be advocates for their Chiropractor and are great referral sources.

According to Constant Contact, attracting new customers, engaging existing customers, and getting referrals are the top concerns for small businesses surveyed. Respondents were asked to identify which strategies they find most effective. Here’s a quick recap:

Email marketing – 83%
Website (content and SEO) – 71%
In-person interactions – 68%
Social media – 49%
Events 41%
Outbound calling – 33%
PR – 22%
Direct mail – 21%
Traditional advertising (TV, radio, print, etc.) – 17%
Pay-per-click – 17%

Of those using social media, Facebook is far and away the most effective.2 Given this information, it is extremely important for the Chiropractor wanting to keep pace in this new healthcare environment to embrace this change and embark on this new marketing strategy.

Not all social media channels are created equal.  They all have their primary focus and functionality. While YouTube and a Blog are great at delivering patient information, Facebook is the premiere choice to provide patient reminders, support for wellness and recovery and responding to patient questions.  With limited time and budget, it’s important to spend resources on activities that will yield the greatest return – it’s important to select the ideal social media channels for the job.3

One of the positive outcomes of an economic slowdown is the innovation that can come out of it. Many of our industry leaders are responding to this social media marketing trend by creating products and services that mainstream Chiropractic into our high-tech, smart phone, connectivity-dependent society.

These products and services are geared toward Chiropractors and patients alike.  John Cox, CEO of Visible Health, notes that “somewhere around the order of 80 percent of all information communicated between a physician and a patient is lost when a patient walks out of the room.” Social media venues allow the Chiropractor a more effective means to manage the doctor-patient relationship by providing a strategy for communicating pertinent and appropriate information, consistently.

Patients benefit greatly from this communication technology, whether focused on general patient education, sEMG findings, specific condition information or health and wellness topics.  These tools reinforce the “why” of seeking Chiropractic care and put this information in the hands of your advocates so they can easily share the information with others.  Mobile devices present a tremendous opportunity to provide patients with even greater access to these powerful tools that support the current dynamic in healthcare delivery.1

To dominate your digital space invest the time and resources to implement the following:

1.  Get your profile set up on the main 4 sites: Facebook, YouTube, LinkedIn, and Twitter.

2.  Create a personal App for your office and link it to all your social media sites.  Make sure your website is searchable and frequently updated with pertinent and compelling information.

3. Marry your Email and Social Media outlets.  Ask for emails in your social properties and talk about your social properties in your email.  For example, send people to your email sign-up form in Facebook and send an email to your list telling them about the value of following you on Twitter.

4.  Use Video in Email.  You could grab your favorite video off YouTube or you could use your own device to take video of people at work or even your employees saying hello.  Email messages with embedded video can increase readership and spark new conversations.

5. Find Social Media advocates, not fans.  A fan “likes” you on Facebook or “follows” you on Twitter, but an advocate TALKS about you and avidly refers other patients to you.

6. At exam and re-exam, email a summary of findings to the patient getting them not only directly involved in their care, but as a reminder of the conclusions reached at the report of findings. Reinforcement should be done in a timely manner, so an email as soon after the exam is most effective.

The good news it that you don’t need a big bank account to go viral or create an outstanding promotion. You just need a unique and different idea.  Tell a simple, bold, forward thinking creative story that is brief and memorable.  People respond well to freshness and new ideas.  A solid social media strategy should not be driven by social media itself, but rather your Chiropractic business objectives – social media is a tool to help you achieve your goals.

References:

1. O’rourke, K., Heckman, J., Elwood, D. Development and Exploration of a Multifaceted Social Platform to Improve Patient Education, Communication, and Activity, Medicine 2.0 ‘12:Boston, USA, September, 2012.

2. Dornaus, Erika The Health  and Wellness of Small Business, Constant Contact White Paper, May 2012.

3. Berg, Dean. Healthcare Social Media: How to Choose the Best Tools for the Job. Annica Media, September 2012.

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Top 2013 Trends For Chiropractors

The new year is in full swing and most Chiropractors are solidifying their marketing calendars and goals for growth. Keep the following top trends in mind when strategic planning for 2013.

Get Mobile

Tapping into the mobile market presents the biggest opportunity in the healthcare ecosystem.  It is predicted that in 2013 mobile phones will overtake PC’s as the most common device to access the web.  Consumers, doctors, and health and wellness businesses alike are turning to mobile communities to connect, learn and engage.

Maintain Focus

Patient-centered Care continues to be a major theme in healthcare.  There is a fundamental shift in patient behavior to a “do-it-yourself” empowerment mentality. This cultural change is largely due to diminishing healthcare benefits and immediate access to an endless knowledge base on the internet.

Increase Awareness

It is well known that wellness and prevention oriented programs are the best defense against poor health habits and high healthcare costs. Regardless of the fiscal climate companies, insurers and retailers will increase incentives in hopes of saving healthcare dollars.

Chiropractors can thrive in this economy and keep pace with these leading trends in healthcare with E-Scan.  This innovation provides the Chiropractor with a means to address patient concerns with spine specific data, keeping them focused on function instead of symptoms.  The patient could receive personalized spine specific feedback that they can carry with them on their phone and can post on Facebook, text messaging or email to show family, friends and co-workers the “why” to seek and continue Chiropractic care.

Meet the patient where they live….on their smart phone with E-Scan.

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Youth Impresses At National Science Fair

MyoVision is so easy to use that even a 13 year old can win a National Science Fair.  Carina Fascinato, a grade 7 student from Notre Dame Catholic School located in Owen Sound, Ontario participated in the Canada Wide Science Fair last spring in Charlottetown, PEI.

Carina’s project, entitled “Family Spines” was one of the nearly five hundred projects presented by students from across Canada during the 51st annual Canada Wide Science Fair.  Her project won her an Bronze Medal Excellence Award and a University Scholarship.  She is the daughter of Chiropractor Dr. Frank Fascinato and is no stranger to science fair competitions.  Carina has previously won an award for her project titled “Family Footprints” and was featured in Canadian Chiropractor.

Ms. Fascinato approached David Marcarian with her idea. He immediately jumped on board and mentored her through the process of setting up her research study parameters, training her on the use of MyoVision technology and worked with her throughout the process of collecting and interpreting data.

Carina’s investigation examined the hereditary relationship in families with respect to lower back function as measured by dynamic surface electromyography and range of motion measurements in the lumbar spine in forward flexion, lateral flexion and rotation. The results concluded that there appears to be a strong hereditary relationship for the same-gender grandparent, parent, and children in families with respect to forward flexion, lateral flexion and rotation.

Her investigation certainly confirms the necessity of screening family members for underlying spinal conditions, even when asymptomatic.  MyoVision‘s wirefree technology makes it easy to do and E-Scan allows the doctor to immediately send the test results to the patient’s smart phone or email.

When asked about the project David Marcarian described Carina as “a quick learner” and a “bright, young scientist”.  He believes strongly in supporting the development of young scientists because they are the future of innovation.

Carina aspires to be a Chiropractor because she has always been interested in human anatomy with special attention to the human spine. “I like the fact that they are natural doctors that focus on wellness to help remove pain and improve health”, she admits.

She would like to give a special thanks to David Marcarian and MyoVision for excellent guidance and support throughout her investigation.


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